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The Sound Hack
The Sound Hack
TWO WAYS TO WORK WITH ME
Practical, experience-led support for artists, managers and companies navigating the modern music landscape.
The music industry has never been more accessible - or more competitive.
More music is being released than ever. Algorithms shape discovery.
AI is changing how content is created and consumed.
Which means: Most people are guessing.
I don’t guess.
I’ve spent 30+ years inside the system at Apple Music, Spotify and BBC Radio 1 - working directly on what gets played, promoted and scaled.
I help you understand how it actually works - and what to do about it.
I keep things simple and focused.
• Direct, honest feedback
• Practical, actionable insight
• No jargon, no fluff
This is about helping you move forward with clarity - not theory.
1:1 Sessions
Get clear on what’s working - and what isn’t. If you’re releasing music, building an audience, or trying to break through, clarity is everything.
I can help you:
• Understand why your music
isn’t connecting
• Improve your release strategy
• Position yourself in a crowded
market
• Avoid costly early-career
mistakes
• Make better long-term
decisions
1:1 Strategy Session (60 mins)
£500
A focused session to diagnose what’s working, what isn’t, and what to do next.
Strategic Advisory
If you’re building a music business, platform or product, the landscape is shifting fast.
I work with teams on:
• Streaming strategy and
editorial thinking
• Artist and content
positioning
• AI and its impact on music
consumption
• Product and audience
strategy
• Market positioning and
differentiation
Strategic Advisory (Ongoing / Project-Based)
Custom pricing
For companies and teams looking for deeper support.
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